marketingresearch.orgAbout The Insights Association Insights Association

") // Register for news, events and more! Sign In Find a Partner Be a Member Get Support Promote MR/A Stay Informed Network & Learn Advance Your Career The future of data management is now being decided with the development of a national privacy law. As a founding member of the Privacy for America Coalition, IA is working with leaders in Washington to ensure this legislation will not impede the work we do. Pierre Le Manh, CEO North America & Global Deputy CEO, Ipsos Member since 2017 Join Now Learn More 2016 Corporate Researchers Conference Coronavirus Information & Resources IA Is Here To Help - Visit Our Career Center to Explore New Opportunities Our Company and Corporate Department Members View a list of our Company and Corporate Department Members. If you’d like more information on becoming a company or corporate department member, or have questions about the membership status of your organization, please contact us . Recent Accomplishments - This is why your membership matters. Upcoming IA Events Virtual Town Hall: Time for Insights to Prove Business Impact – Friday, May 15, 2-3 p.m. ET NEXT – A Virtual Event, June 1-3 – Free for IA Members! CEO Summit Europe , September 21-23, London Corporate Researchers Conference (CRC), October 27-29, Los Angeles CEO Summit Canada , November, Toronto Insights Paradigm Shift , November 16-17, Toronto Converge , December 1-2, Nashville Upcoming Events May 12 Northwest Chapter’s Talking Tuesdays Online - May 12 Online May 15 2:00 – 3:00 PM EDT Time for Insights to Prove Business Impact - A Virtual Town Hall Online May 18 Winning the Name Game: How to Create Unforgettable Names Today (even during a crisis like COVID) Webinar See All 17 On Demand Videos The Future of Research: Big Data + AI-Enabled Observational Ethnography Ujwal Arkalgud — MotivBase.com , Co-Founder & CEO , MotivBase.com Upgrading Your Online Consumer Surveys David Dutwin, Ph.D. , Senior Vice President of Strategic Initiatives , NORC J. Michael Dennis, Ph.D. , Senior Vice President , NORC Angela Fontes, Ph.D. , Program Area Director , NORC Integrating IVR & Voice Into Your Insights Projects Daniel Rangel , Research Solutions Director , Survox See All 35 Find a Research Partner Search Search Directory Stay Informed May 11, 2020 Canadian Privacy Law Guidance During the Pandemic The Office of the Privacy Commissioner of Canada (OPC) recently released key privacy principles that should factor into any assessment of measures proposed to combat COVID-19 that have an impact on the privacy of Canadians.” Government Affairs May 11, 2020 Defends Research-Based Audience Measurement in U.S. Television Marketplace The , the leading nonprofit trade association for the marketing research and data analytics industry, criticized a Federal Communications Commission (FCC) proposal to change how the agency determines local television station markets, saying that it would abandon accurate audience measurement research in favor of engineering exercises in signal strength measurement.” Government Affairs May 7, 2020 Issues Reopening Guidelines for Insights Businesses As stay-at-home orders are lifted in some states and extended in others, mapping out a reopening strategy is difficult. Layered onto this shifting situation are rules variations across jurisdictions and oftentimes murky or contradictory communications. Business May 6, 2020 Restarting In-Person Qualitative Research After COVID-19 As the COVID-19 crisis continues, jurisdictions will allow us to reopen, some faster than others, and with a variety of rules. The developed these guidelines specifically for in-person qualitative facilities preparing to resume a semblance of normal business as efficiently and safely as possible, which should be used on top of the more general guidelines IA already shared. Government Affairs May 6, 2020 Spam Alert: Be Aware of Companies Selling IA Member Lists; Purporting IA Recommendations/Referrals Several IA members and others in the Insights industry have been contacted via email with solicitations purporting to offer contact lists for direct marketing purposes. MR News View More Government Affairs MR News Business TechniqueAs the leading voice, resource and network of the marketing research and data analytics community, the helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact. The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here . MoreAbout Our Members Our members are the world’s leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. Learn How We Do It Contact Us 1156 15th Street NW, Suite 700 Washington , DC 20005 (202) 800-2545 LinkedIn Twitter Facebook Contact UsFAQs Privacy Policy Media ©...